Niku Underwear

Full e-commerce website built on Wix in December 2022 for premium men's underwear and intimate essentials — featuring all product images captured through FRCTION's editorial photography. Clean, responsive design with seamless shopping flow, intuitive navigation, and high-contrast visuals that highlight bold comfort, raw tension, and modern confidence. The site emphasizes effortless browsing and secure checkout, turning visitors into loyal customers. Updated in 2025 with eGift card functionality for enhanced gifting options and a smoother customer experience.